Monday Night Wars Episode: War Goes Mainstream.

This episode focuses on celebrity involvement in both WCW and WWF programming. It opens with Mike Tyson ripping up a WCW sucks sign at what I believe was the Royal Rumble. We get a recap of early WWF celebrity involvement, and how Mr. T and Shaq were at WCW’s Bash at the beach in 94 when Hogan fought Flair. We get yet another recap of the beginnings of the Monday Night War, but this time we do get an interesting tid bit in that Nitro and Raw collectively drew 5 million viewers a week.

As the WWF was looking for a new crop of superstars, they sponsored Olympic hopeful Mark Henry, who was a wrestling fan and apparently hung up on Vince McMahon at one point. Interestingly enough he was originally packaged as a patriotic character. UFC star Ken Shamrock was also brought in with some success. Tyson’s involvement at Wrestlemania is covered, and Bret Hart says Bischoff told him Tyson called WCW, but Bischoff felt they didn’t need him.

One of the more interesting celebrity appearances was on 6/8/98 when NBA star Dennis Rodman, who played for the Chicago Bulls, missed practice to appear on Nitro. Hogan on air even joked about missing practice. The Bulls were in the NBA playoffs at the time, and this made ESPN news. Michael Jordon even commented on it at a press conference. Dennis Rodman is interviewed for this episode, about how he and Hogan appeared on the Jay Leno show, only to be chased off by DDP and NBA star Karl Malone. Malone played for Utah, and had back to back losses in the NBA championships to Rodman and the Bulls. The angle seemed to be that Malone had a chip on his shoulder about this, leading to WCW’s highest grossing PPV, 1998‘s Bash at the Beach. The main event was Hogan and Rodman against DDP and Malone. While Raw was still slightly ahead in the ratings at this point, Nitro’s ratings did increase from this celebrity involvement.

Jay Leno would continue to be involved with WCW, as Hogan and Eric Bischoff took over the Tonight Show, leading up to the Road Wild PPV with Hogan and Bischoff against DDP and Jay Leno. (Yes Jay Leno actually wrestled in the match, and got a pinfall win over Bischoff). The Nitro ratings in late August reached 4.8 and 5.2, their highest ratings ever.

A clip from a news show at the time (I believe it was Entertainment Tonight) said that between 9 weekly hours of wrestling shows WCW reached 28 million viewers.

Other mainstream crossovers are mentioned, including MTV’s beach brawl with Kid Rock, Raven and Jimmy Hart (WWF also did MTV but that was not mentioned), Austin and McMahon on Celebrity Deathmatch, Goldberg on POV magazine, WWF’s Superbowl add and Arnold Schwarzenneger on Smackdown. They again cover Sable in Playboy, and Goldberg on TV Guide and at NASCAR, and the Rock’s mainstream celebrity status. Also covered was WWF stock, Foely’s Chef Boyardee ad and his #1 New York Times best selling autobiography.

WCW’s Ready to Rumble movie is covered, (the movie bombed), and it’s infamous Thunder episode on 4/26/2000 where actor David Arquette actually won the WCW heavyweight championship. DDP says that David actually had a negative reaction when he heard he was to win the title. Booker T says that David asked him how many times he was the champion, and at that point he’d never been champion (He would win it later). Vince Russo is interviewed in this episode, and still defends the decision to put the belt on Arquette. His defense is the next day USA today had a picture on the front page about this wrestling angle.

Things not covered on the WCW side that I remember are the musical tie ins. I know Megadeth appeared on Nitro at one point when Goldberg appeared in the movie Universal Soldier 2 with Jean Claude Van Damme. Megadeth had song on the soundtrack called Crush Em, which if I remember right was Goldberg’s new theme for a while. Also not covered was the infamous KISS appearance on Nitro, that segment debuted the KISS wrestler. That initial segment was apparently one of the lowest rated segment of Nitro ever. The rap group Insane Clown Posse also is not mentioned, interestingly enough, they started out as wrestlers before being rap stars, and actually had a run on WCW. Other acts not mentioned are the Misfits and No Limit Soldiers, who also appeared on WCW.

It should also be noted that ECW also had celebrity involvement. Numerous celebrities appeared in pre-taped segments giving shout outs to ECW, and Smashing Pumpkins Billy Corgan, a legitimate wrestling fan, appeared on the show several times.

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