Eric had spent time in Japan watching Japanese wrestling and recalled a New Japan Pro-Wrestling Angle where a rival faction “invaded” the company. This helped Bischoff develop the idea of Hall and Nash, who he had just signed to WCW from WWF. appearing to be WWF stars invading WCW.
On the May 27th edition of Nitro, during the Mauler vs Steve Doll match, Scott Hall came down from the crowd and into the ring. In the episode you can see the audience look away from the ring watching Hall, who they would have recognized him as Razor Ramon. The announcers played up on the idea, wondering aloud what he’s doing here, just as they did when Lex Luger showed up on the first Nitro. Hall entered the ring and the match had already stopped. The normal wrestling thing to do would have been to have Hall beat up one or both of the wrestlers, but Maul and Steve and the referee simple left the ring in shock. Hall got on the mic to say “You people you know who I am, but you don’t know why I’m here. Where is Billionaire Ted. Where is the Nacho Man? That punk can’t even get in the building. Me, I go wherever I want, whenever I want. And where o where is skeen gene, cause I got a scoop for you. When that Ken Doll look alike (Bischoff), when that weather man wanna be comes out here later tonight, I got a challenge for him, for Billionaire Ted, for the Nacho man, and for anybody else in uh dubuya C dubuya. Hey, you wanna go to war, you wanna war, you’re gonna get one.”
(As a side note, WWF had been airing skits making fun of Ted Turner, Hogan, and Savage. The skits featured a “Billionaire Ted” character, skeen gene, and old actors playing geriatric versions of Hogan and Savage.)
Bischoff’s initial idea for the story was that Hall was “a rebel, pissed off, coming back to WCW with a chip on his shoulder. The chip was that he had been disrespected at WCW. The company had held both him and Kevin back (giving them ridiculous gimmicks etc), and now they wanted revenge. They were the Outsiders. They had reached a level of stardom at WWE and decided to come back because they’d been disrespected.” (EB 211)
At the end of the broadcast Hall comes out again, this time approaching the broadcast booth He says to Eric “You got a big mouth, and we, we are sick of it.” Bischoff asks who he means by we, to which Hall responds “You know who. This is where the big boys play, what a joke. You go tell Billonaire Ted to get three of his very best We are taking over. You wanna go to war, you wanna war, you got one. Only only lets do it right, in the ring where it matter s not on no microphones not in no newspapers or dirt sheets lets do it in the ring where it matters.We are coming down here, and like it or not, we are taking over” At that point the show ends.
At the end of the next week’s show, on June 3rd, Hall confronts WCW star Sting and tells him “Just relax chico.” Chico was something the Razor Ramon character would say. Sting slaps Hall, and Hall says “I got a big surprise for you next week.”
The end of the June 10th show had Hall coming to the broadcast booth to confront Bischoff. Kevin Nash appears behind Bischoff, and soon Nash grabs the mic saying “You’ve been sitting out here for six months running your mouth. This is where the big boys play huh. Look to the adjective, play, (play is not an adjective) we aint here to play. Now he said last week, that he was gonna bring somebody out here. I’m here. You still don’t have your three people, and you know why? Because nobody wants to face us. This show’s about as interesting as Marge Shot reading excerpts from Mein Kampf.
… You couldn’t get a paleontologist to get a couple of these fossils cleared. You aint got enough guys off a dialysis machine to get a team. Yeah where’s Hogan? Where’s Hogan, out doing another episode of Blunder in Paradise? Where’s the Macho Man huh, doing some Slim Jim commercial? Hey were here.” Bischoff replies that tomorrow he’ll be in Atlanta to figure out who the three WCW guys will be. Bischoff then challenges Hall and Nash to show up this Sunday at the Great American Bash PPV in Baltimore.
At the PPV Bischoff asks Hall and Nash point blank if they work for the WWF. They both say no. They still tease their surprise third partner, saying that when they meet their WCW opponents they “are going to carve them up.” which was another Razor Ramon saying. Bischoff says he’ll reveal the three WCW team members tomorrow on Nitro. Then Kevin Nash power bombed Bischoff through a table.
(Side note: It should also be noted on that same PPV NFL star Kevin Green teamed with Mongo Michaels (the former Nitro announcer) against Flair and Arn Anderson. Mongo turned on Kevin and joined Horsemen.)
That next day on Nitro, June 17th, Mean Gene uses the term Outsiders for the first time to refer to Hall and Nash. It is explained there was a list of talent, Hogan, Giant, Flair, Luger, Sting, Macho Man, and going by their win loss records, Luger, Savage, and Sting would represent team WCW. They would have a match against the Outsiders at the July 7th PPV Bash at the Beach. During the next two weeks Hall and Nash are seen in the crowd on Nitro. First they come through the crowd with baseball bats, the next time they’re shown to have tickets to be there. Both times security comes out and they Outsiders leave. On the July first episode Nash is heard saying “Get the fuck off” to security, and chants “Attica” as they get kicked out.
The mystery at this point was who the third person would be. Bischoff actually wasn’t sure himself who it would be at first. He actually approached Sting about it. Sting agreed but was not overly enthusiastic about it.
Hulk Hogan had been off WCW TV for a while, as he was filming a movie called Santa with Muscles. Hogan asked Bischoff to meet him in LA, and Hogan asked who the third man was. Eric still wasn’t sure, but Hogan said it would be him.
Early on in his career, Hogan was a heel managed by classy Freddie Blassy, but the traditional red and yellow Hulk Hogan character that the general public was familiar with was always a good guy. By the mid 90s the Hogan gimmick was growing stale. In fact on early episodes of Nitro the crowd can be heard booing Hogan, particularly in matches in Charlotte and across the south against Ric Flair. In early 96 Bischoff went to Hogan’s home and actually pitched the idea of Hogan turning heel. Bischoff recalls, “He stroked his Fu Manchu (mustache) for what seemed like twenty minutes. Then he said “Well, brother, until you’ve walked a mile in my red and yellow boots, you’ll never really understand.” After which Hogan basically showed Bischoff the door. (EB 205)
Wrestler and booker Kevin Sullivan also talked to Hogan about being heel, citing the WWF’s Undertaker, a walking dead man that the crowd cheers for. (Monday Night Wars 2)
Even after talking with Hogan in LA, Bischoff still wasn’t sure if Hogan would really go through with it. Sting was on standby, but once Hogan showed up at the arena, Eric knew he would do it. (217) He says only about 12 people knew Hogan was about to turn heel (MNW2). Hall and Nash didn’t even know, nor did the announcers. During the PPV they played up on who the third man would be. Mean Gene was backstage talking about how he heard a familiar voice talking in Hall and Nash’s locker room, but couldn’t be sure who it was.
When the main started, Macho Man Randy Savage, Sting, and Lex Luger came to the ring, Luger and Savage wearing face paint like their partner Sting. Hall and Nash came out without their third partner, which further fueled the speculation of who it might be. Mean Gene got in the ring before the match started asking about the third man, and was told to just wait, everyone would find out soon enough.
The match started, at first appearing to be a three on two handicap match. However, Lex Luger accidentally knocked his partner Sting off the apron, and Sting appeared to be hurt and was carried to the back. The match continued, now seemingly two on two. Near the finish of the match, Hulk Hogan began walking down the aisle to the ring. Again, Hogan hadn’t been seen by wrestling fans in several months. They cheered Hogan as he entered the ring and tore his shirt off. Nash and Hall left the ring, and Macho Man, the legal man on team WCW, was hurt, lying on the mat. Suddenly Hogan hit the leg drop on Savage, threw the referee out, and Hall counted the one, two, three. Hogan high fives the Outsiders and Mean Gene comes to the ring. The crowd was so shocked they were throwing trash into the ring. Here Hogan cut an evil promo where he told fans to stick it. Words can’t do it justice, but the NWO was formed.
This new group was to be called the New World Order, or NWO. Bischoff thought of NWO on the spot. (Biscoff 218) New World Order was a phrase that had been used a lot in 90’s conspiracy culture. The first President Bush used the term to describe the new era of international relations after the collapse of the Soviet Union. Of course people took it to mean something more sinister.
Regardless, NWO as a wrestling story line became one of the hottest angles in history. Hogan can be seen in all his evil glory here.
Bischoff, Eric with Roberts, Jeremy “Controversy Creates Cash” Simon and Schuster 2006
Monday Night Wars Documentary Episode 2: Rise of the NWO